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Dallas’ Chisum Crew – “Go big or go home!”

June 9, 2011


That’s the lofty goal set by Dallas’ Undy 5000 team, Chisum Crew. Yes, you read that right – $10,000!

Chisum Crew's logo

How does the team, led by Laura Griggs and Lea Chisum, expect to reach their goal? According to the sisters, it’s “go big or go home!”

Chisum Crew is embedded in social media and the online world in so many different ways. They have their own blog where they announce the countless raffles they put on to raise money, a Facebook page with nearly 300 followers, and a Twitter account (@Undy5000CCrew)! Now that’s an online presence.

Chisum Crew has managed to acquire nearly 30 corporate sponsors (just by asking!) for their 2011 Undy 5000 team, most of which have donated items for the team to use in raffles (each ticket runs $5). Last year, Chisum’s biggest raffle sold nearly 200 tickets for the grand prize of an iPad! This year, they’re hoping to surpass 200 with the grand prize of … well, you’ll have to enter to find out.

In the meantime, they’ll have smaller raffles, about one per month until the event, with great prizes like jewelry, baggage, gift cards and luxury soaps. You are guaranteed a raffle ticket simply by donating $5 to the Chisum Crew Undy 5000 team! Other sponsors include Easy Lunch Boxes, Crazy Dog T’s, Socks for Life, Pirate brand potato chips and those below.

“Our motto when trying to get sponsors and such is basically, every ‘no’ gets us closer to a ‘yes.’ Plus, we have Chisum stubbornness on our side, too!” says Laura. “We don’t sweat it too much when someone says no; we wish them well and move on. It can be daunting and at times even a little humiliating and frustrating when it seems no one really cares about you, the cause or the reason it means so much to you. We try to get our love for Daddy across without getting emotional, though it can be very hard at times, and let others know that they can help and that colon cancer can be prevented, treated and beaten.”

Here are some pointers from Chisum Crew for other teams trying to get sponsors:

  • Talk to in-store ambassadors about in-kind donations and supporting the team
  • If you’re doing an online raffle, ask sponsors to ship directly to winners
  • Ask donors to donate through a registered team member (either online or via mail), and once you have confirmation from the Colon Cancer Alliance, award a raffle ticket
  • Junk emails from Vista Print and the like can be great tools for cheap (although not cheap looking) business cards, fliers and brochures to hand out
  • Don’t expect things to happen overnight or without hard work
  • The more fun you’re having, the more apt people are to donate and join your cause
  • Show your passion, show your humor, show your drive – whatever makes your team unique

What does Chisum Crew mean? Well, Chisum is the family surname. And the team was originally formed for the 2010 Dallas Undy in honor of Leslie “Les” Chisum, “chief” of the Chisum Crew, but more importantly, he was Laura and Lea’s dad. He was diagnosed in 2007 with stage 4 colon cancer and given 3-6 months to live. Les Chisum fought for 3 years until October 2010, when he passed away just 16 hours before the family was set to run in the Dallas Undy 5000.

Laura and Lea said their main motive to raise $10,000 is to honor their dad and to keep other families from having to go through what they did. It’s not even been a year since Les passed away, and they’re already working hard to get the 2011 Chisum Crew team formed and raising money.

Last year, Chisum Crew raised $927, and didn’t get to participate in the race. This year, they’re aiming high, and they’ll do it in memory of Les Chisum.

Chisum Crew would love to have you on their team! To join , click here, and to donate to the team, click here.

Chisum Family

2 Comments leave one →
  1. June 9, 2011 4:29 pm

    What a great write up! Thank you, Erin and CCA! You guys have been amazing!

  2. June 9, 2011 12:52 pm

    Thanks so much for the kind words and support, Erin! Look forward to seeing everyone in Dallas!

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